Wednesday, 15 October 2014
There's always a risk in expanding a restaurant abroad that there will be some aspects of your style or facility, happily accepted as normal in your home country, that will not sit well with your new audience. TGI Friday's, for example, has become notorious for the kind of gurning over-familiarity of service that British people dismiss as "typically American" but which presumably great swathes of the US consider perfectly satisfactory. And at the other end of the scale, the typical level of "service" encountered in a huge number of high-end Parisian cafés would be considered nothing short of abusive anywhere else. In fact, I'm pretty sure even in Paris they're not very happy about it most of the time.
The trick, then, is to translate your restaurant abroad rather than just create a carbon copy of it and print the menu with a different currency. Shake Shack, for example, have had success in their new Covent Garden home by keeping the same what works back in NYC (the burgers, fries etc) whilst cleverly tailoring the fringes of the menu with local producers (Kernel beer, Paul A Young chocolates). And let's not forget arguably London's best steakhouse Goodman is a Russian's idea of a New York restaurant, which works in its Mayfair location thanks to a European wine list, a fantastic range of UK & Ireland beef, and friendly - though crucually not TGI Friday's-matey - staff.
So what to make of Ippudo. Maybe everything they're doing in Singapore, Sydney, New York and the dozens of other branches around the globe is perfectly in tune with the needs and sensibilities of the local population. Perhaps Indonesians like nothing better than to be paraded through the restaurant on arrival like contestants on a game show while twenty members of staff scream unintelligable Japanese in their faces. Perhaps in Seoul, being pestered with questions ten times a minute is the very finest way to enjoy your faintly mediocre and overpriced dinner. And there's even a chance that in Taipei it's normal to be asked how various dishes are before you've even had a chance to taste them.
But not here, guys, not here. Not now, and not ever. Ippudo is completely and utterly insufferable on many levels but even if the food had been any good (it wasn't) it would have been hard to objectively rate it apart from the experience of eating there, which has to rank alongside a root canal in terms of comfort and relaxation. It's not just the stupid welcome parade, which is ear-burningly embarrassing for all concerned. It's not just the constant, intrusive badgering about this and that, from all sides, like trying to enjoy your dinner whilst undergoing a driving theory test. No, more than all that, it's just that like so many theme restaurants that have opened in London over the years, it all feels so tragically hollow and stage-managed, obsessed with stupid theatrics and entirely devoid of heart.
What's more upsetting is that I really was expecting to enjoy it. Let's face it, London has been on a bit of a roll recently with ramen joints, to the extent that I was beginning to suspect that ramen was pretty easy to get right all along and a lot of people were making a fuss over nothing. And in fact, the ramen itself was one of the few things at Ippudo worth the money they were asking for it. It wasn't great, by any means - cold, crumbly pork topped a creamy, rather one-note broth, and the noodles had none of the taste or bounce of Kanada-Ya - but it was comforting in a straightforward kind of way.
But the rest of the food ranged from odd to bizarre, stopping at weird along the way. House pickles came in a little glass bowl containing some strange sweet liquid, some raw (ie not pickled) and bland cherry tomatoes, and a great big sprig of flat leaf parsley. Oh and a bit of lemon. For some reason.
Chicken kara-age were greasy and soft, with none of that light bubbly coating I'd come to expect from versions at Tonkotsu and Sasuke, and were only really eaten (accompanied at all times, remember, by the constant background natter "is everything OK?"... "do you like your chicken?"... "can I take that plate away?") because they were there.
Sesame prawn toast were a disaster, soft and so drenched in grease they immediately brought on a gag reflex. As to why they were accompanied by lime ("do you like your sesame toast?") and another massive sprig of parsley ("can I take that plate away now?"), well... who knows.
Zuke-maguro was a plate of dull Itsu-level sashimi salad ("would you like another beer?") with some admittedly quite nice soft boiled quails eggs ("would you like another napkin?") alongside some, er, radicchio and asparagus. Obviously very weird, but not as weird as a kale, asparagus, blueberries (?), cherries (!?), nuts, balsamic and olive oil concoction we spotted on the menu.
And all the time the interruptions, the chanting, the noise. I'm all for enthusiastic service but I don't want twenty people screaming their approval every time I go for a piss, and I don't get the impression this was first-fortnight nerves (Ippudo has been open since 2nd October). I can only assume this is how they mean to go on, and that the humiliating parade-shouting in and out, the bizarre food and the overattentive-to-the-point-of-mania service are all "features" that have made Ippudo so inexplicably popular with those short of attention and hard of hearing the world over. Well, at least I can say I've tried it. And with better ramen available so easily elsewhere, I can definitely say I won't be back.
Monday, 6 October 2014
"I don't care how warm it is outside," said my friend as the mercury topped 20 degrees Celsius at the start of October, and the sun cracked the pavements on the streets of Battersea, "I'm wearing my winter coat. I've waited long enough."
I know how she feels, although not about clothes, which as anyone who's ever met me will not be surprised ranks just between reality TV and cross-country skiing on my list of interests. My problem with the Indian summer is that I have been waiting far too long to snuggle up to a bowl of ramen or a portion of spicy tom yam soup and it's got to the stage when I'm prepared to sit sweating in wildly unsuitable conditions to do so. So as my friend headed off for the Central Line in four layers and fake fur, I headed to Kanada-ya, ramen specialists from Yukuhashi (Japan), Hong Kong, and now St Giles.
As fate would have it, by the time I arrived at this busy spot on the corner of New Compton St, the weather was trying its best to be autumnal. Though not particularly cold, it was thrashing down, and those taking shelter inside were softened by a fug of steam from wet umbrellas, wet clothes and hot ramen. Seating arrangements are, to put it politely, convivial - I was placed somewhat awkwardly on a tiny table in the corner close enough to knock elbows on more than one occasion with a young couple next to me, but this is I'm sure all part of the experience - in the nicest possible way you aren't encouraged to linger with your laptop at Kanada-Ya; you enter ("irasshaimase!"), you order, you eat and you leave.
You can't really linger over the menu, anyway, as it's so tiny. Just three different styles of ramen, a few optional toppings and a small selection of onigiri which I saw precisely nobody eating. You order by putting the number of each item you need in the box next to it on the menu. At least I think this is the idea; it's what I did and it worked. From that point on if you need anything else you just ask a waitress (in a room the size of a telephone kiosk they're never far way) which does rather beg the question why you need the ordering card in the first place. I sometimes get the impression that more often than not the odd tweak or two to the original concept as a nod to local tastes, and without "selling out", would make things run a bit smoother. But I'm sure I'm not the expert.
The good news and for most people all that really matters, was that the ramen was excellent. Unfortunately I'm not entirely sure which one I had. I definitely put a little '1' next to the box for Chashu Men (£12.50), which has an upgraded "deluxe" pork instead of the usual pork belly, and the £1.80 option of Hanjuku egg. But my bill at the end said Chashu Regular with Hanjuku Egg, for a combined total of £10, so who knows what I actually ate. Even the Japanese lemonade in a weird old fashioned bottle with a glass ball rattling around inside it came in at half price. Maybe the prices depend on how guilty they feel about where they've asked you to sit.
But thanks to a thick, creamy broth, a massively generous helping of tender pork fanned out around the edges of the bowl, and hugely complimentary mounds of wood ear mushrooms and spring onions, all problems were soon forgotten. This was impressive stuff, clean, crisp flavours that are better described as familiar and comforting than anything so insulting as "straightforward". Another complication during the ordering was being asked how I liked my noodles, and being blindsided somewhat with this question (it's a first for me in a ramen joint) just stammered "er, normal?" and hoped that would suffice - fortunately she seemed happy enough with that. They were lovely things, firm and springy and with a savoury, earthy taste of their own. And you'll be able to tell from the photo how good the cured egg was, salty and silky with a perfect runny yolk.
It probably isn't helpful to pitch the ramen joints in London against each other like it's some kind of knockout competition, so I won't. The fact is, each of the premier league contenders (Tonkotsu, Bone Daddies, Sasuke, Shoryu) have something to recommend them, and you can't really go far wrong. All that you need to remember is that Kanada-Ya deserve a place amongst the top flight, and very much deserve your custom thanks to serving excellent pork broth ramen at a very reasonable price indeed. Enjoy - no matter what the weather's doing.
Wednesday, 1 October 2014
Opening a Vietnamese noodle shop in Dalston has, it must be said, a touch of the coals-to-Newcastle about it. The main thoroughfare in this part of town is Kingsland Road, home to a huge number of Vietnamese restaurants, many of them extremely good (the Viet Grill is, and always has been my own favourite) and most of them able to knock up a comforting bowl of Pho faster than you can say Ăn ngon nhé.
But I've said it before and I'll keep saying it until (and until well after) you're all entirely sick of hearing it, there is no reason to complain about somewhere being a bit derivative, or flaunting a familiar concept, if the end product is decent and value for money. Not everywhere can be, or needs to be, stunningly original, and anyone boycotting, say, Clockjack Oven because it's a bit like Chicken Shop, or avoiding Dirty Burger because you've already been to Patty & Bun, risks diddling themselves out of some very nice food indeed.
Anyway, speaking of Dirty Burger and Chicken Shop, I'm reliably informed the very same brains (Nick Jones' Soho House) are behind Salvation In Noodles on Ball Pond Road, and you can see some of the family resemblance in the garden shed interior and clean, pared-back menu. The Soho House group certainly has its fans, and its detractors, and while there are clearly better places in town to get chicken and burgers both, I've never left any of their branches disappointed.
SIN seems to be aiming for a similar level of comfortable competence. Chicken wing starters had a very (perhaps a bit TOO) crisp skin but contained piping hot, moist flesh and had a good amount of those fragrant Vietnamese flavours (garlic, fish sauce).
Fried spring rolls were slightly less successful - a thick, rough pastry had swallowed up a lot of the cooking fat, meaning they were rather soggy - but the flavours again were good (nice and porky) and I liked the sweet & sour dipping sauce they came with.
Noodle soup is really what you come here for though, and Bun Rieu was worth every bit of the £9.50. In a vast bowl of complex, beguiling stock floated brown crab meat, slices of incredibly tender pork and some huge, bouncy-fresh prawns. Fresh herbs and vegetables added texture and SE-Asian aromas, and whilst I have had slightly better noodles once or twice, for the price and considering the generosity with the seafood, you really couldn't complain.
The beef version (Pho bo) was just as successful. Thin ribbons of pink steak slowly poached to grey as you work your way through more lovely stock, springy beef balls, and another generous pile of noodles, herbs and vegetables. Again, it's not the greatest Pho in London but it is certainly nowhere near being the worst, and £9 gets you way more than you could reasonably expect. Even the Viet Grill's beef pho is £1 more a bowl, for example.
Good food served at reasonable prices seems such an obvious thing for a restaurant to aim for that to praise anywhere for doing exactly that seems rather like congratulating the buses for running on time. But as we've all occasionally discovered to our cost in this city, and this rather credulous part of town in particular, not everwhere has their priorities in the right order. So for a bill of £45 for two people, for plenty of food and three beers, thank you Salvation in Noodles for being good enough to make me want to return. "Salvation", though, does seem a bit dramatic; may I suggest... "Satisfaction"?
EDIT: Salvation In Noodles have been in touch to say that actually they are nothing to do with Soho House, the confusing seemingly arising from the fact that owner Colin Tu used to run Big Dirty Burger, no relation to Soho House's Dirty Burger. So huge apologies to Colin, and best of luck with Salvation In Noodles which surely deserves to do well.
Monday, 29 September 2014
It was on holiday in Japan a few years ago when I first heard about a strange phenomenon known as Paris Syndrome. To the Japanese, so the story goes, Paris is shorthand for everything attractive about European culture - beautiful buildings, wonderful food, museums, art galleries, shops and cafés, an idealised dreamworld concocted by vivid imaginations and (presumably helped somewhat by the French tourist board) Hollywood movies like Ratatouille or Midnight in Paris. Many Japanese are obsessed with Paris, and hold it as their life's ambition to travel there.
And then they do travel there, and the dissonance between the twinkling fin-de-siècle paradise they'd been led to expect and the reality of actual Paris (dog shit, graffiti, rude waiters, rude shopkeepers, French people generally) causes them to, not to put too fine a point on it, go mad. The Japanese embassy in Paris has a 24h help line for people suffering from this most extreme version of culture shock. It apparently affects a good dozen or so unfortunate people a year; I imagine them wandering bewildered around the piss-stained corridors of the Metro, clutching a Lonely Planet and sobbing.
I experienced a very similar reaction the last time I visited Barcelona. Once we'd negotiated the ludicrous parking arrangements (spaces just about big enough to accommodate a golf cart for €30 an hour), dodged the pickpockets on the Ramblas (a good 90% of the individuals there as far as I could tell), suffered half an hour in the "flagship" department store El Corte Inglés on Plaça de Catalunya (try and imagine a big branch of C&A, only not quite as glamorous or value for money) we collapsed into a restaurant near the Diagonal who charged twice as much for frozen calamari as the menu outside claimed, and didn't even do that without a great deal of huffing and puffing and long periods being deliberately ignored. Where were the friendly tapas joints, the fresh seafood, the classy cocktail bars? I diagnosed myself with Barcelona Syndrome.
There are certain cultures, then, that are much better at selling themselves outside their borders than living up to those expectations domestically. In most of France, for example, the food is just terrible - fridge-fresh patés served on square, glass plates; bland stews of mystery meats with wilted vegetables; desserts of supermarket flan. And in 25 years visiting Catalonia with the family I had perhaps two or three meals I would happily eat again. Most of the time, at best you'd get something scraped out of the freezer from a vast laminated menu; at worst raw chicken, shards of broken glass, fag ash, you name it we saw it.
But perhaps there is a cure for Paris/Barcelona Syndrome - London. The good thing about London's culinary reputation outside our borders is we don't really have one. Ask any Japanese or American what they're expecting from British cuisine and you'll hear words like "fish and chips" or "Shepherds pie" or "spotted dick", and if you set the bar that low anything from a Greene King pub menu to a 4am doner kebab is going to be a welcome surprise. But it's the very fact we don't have much of a food culture of our own (traditionally at least) that allows us the freedom to better re-interpret everyone else's; I doubt there are very few better US-style steakhouses in New York than Goodman, for example, or a better French bistro in Paris than the lovely (and friendly) Zédel in Piccadilly. And I'm willing to bet my right arm that there are no better Barcelona-style tapas bars in Barcelona than the extraordinary Barrafina, in Covent Garden.
Barrafina is apparently inspired by Cal Pep, and full disclosure here, I've never been to Cal Pep. But I have heard reports from various people who used the phrases "hype" and "doesn't live up to" in close proximity, and a quick look through the photos on their site doesn't exactly make me want to leap on the next flight to El Prat airport. But just look at the food from Adelaide St - these crab croquettas had a casing so delicate it split apart with the slightest prod from a fork, revealing a crab filling equally impressing with lightness and depth of flavour.
The carabinero are about the only single prawn you could spend the best part of £20 on and still be happy to pay more. The flesh is sweet and bouncy-white, easily prized from the soft, deep red shell. But the best thing about the carabinero isn't the tail meat but the juices hiding in the head, so intensely evocative of the ocean it's like drinking the finest seafood bisque. It seems almost impossible, in fact, that it hasn't been artifically enhanced with spices or stock but I am assured all they do is grill over charcoal then season with sea salt. Freakishly good.
Even the salads are world-beating. Heritage tomato and fragrant fennel came topped with avocado neither too mushy or too unripe. The tomatoes were stunning, and it's not often you can say that, but fennel is an absolutely perfect match, and the heady mix of fresh herbs (some mini sprigs of basil added another wonderful dimension) was helped on its way by top quality olive oil and a masterful command of seasoning. This was no such thing as "just" a tomato salad.
Gambetas (more prawns) were this time deep-fried (I think, or at least shallow fried) and - unsurprisingly - seasoned and dressed perfectly. With these particular species you can eat the shell on the tail, and so I did, enjoying the different textures and the soft, sweet taste of the sea.
It is true that you can rack up a bill of fairly frightening proportions at the Barrafinas, in fact at any Hart Bros place (they also run Quo Vadis) but that's not technically because anything they do is overpriced. It's simply a direct result of the fact that from the moment you sit down you have such a good time you never want to leave, and will try any trick in the book to prolong the happiness. Another glass of sherry? Another plate of jamon? How about another carabinero? Oh, go on then. In that jewel box of a room, served by knowledgable and obliging staff, the hours - and the wages - just drop away. But it's all worth it. Barrafina - the very finest cure for Barcelona Syndrome.
Wednesday, 24 September 2014
As a sort of comfort food double-bill with the excellent Sticky Wings, I thought I'd put down a few words on the equally excellent Bleecker Burger, veterans (I'm sure they won't mind me saying) of the streetfood scene, who are currently pitching up at Old Spitalfields Market from Wednesday to Sunday.
You'd think after all these years of Burgers In London that there wouldn't be much more to say about the subject. After reading this post you may still think the same. But though we may very well have reached market saturation in many respects, there is equally no reason to ignore, or even loftily dismiss, anyone as accomplished, talented and committed as Bleecker Burgers just because they have a lot more competition these days. So I'm sorry if you're sick of hearing about burgers, but if that's the case a) you really have come to the wrong blog, and b) plenty of people haven't. Including me. So there.
What we have here is the "Bleecker Black". Two medium-rare chunks of lovely, crumbly loose-minced beef, either side of a puck of rich black pudding. Seasoned and softened by a slice of melty yellow cheese, a touch of mild mustard and inside a good firm seeded brioche, this is a burger-lover's burger, the result of a true expert knowledge of what works and what doesn't when it comes to beef in a bun. Contrast, for example, the decision to use black pudding here (a departure from generic norms but one that only makes it burger with a twist, not transforming it into something else) with the bizarre selection of ingredients thrown together by some bandwagon-jumpers who had no interest in burgers at all before they realised there was money to be made. Mentioning no names.
I also tried these Angry Fries - chips (and very good chips at that) soaked in hot sauce (possibly Frank's but don't hold me to that) and a marvellous creamy blue cheese concoction of some kind. After finishing off two rounds of beef and a black pudding I'm afraid I hardly had room for more than a mouthful, but they were still memorable, the blue cheese flavour in particular having none of that disturbing staleness that seems to afflict cheaper versions.
I'd last tried a Bleecker Burger a couple of years ago when street food collective Kerb were still on that gravelled path between Kings Cross station and the canal. I remember being impressed but not besotted; the bun was a bit crumbly and the flavour of the beef a bit thin. But the joy of independent operations like this is that they're free to experiment with their butcher and baker and other suppliers; they aren't forced to nail down a recipe so the "concept" can be inevitably "rolled out". So Bleecker have tweaked their mince ratios, improved their buns, and over time ended up with this, surely one of the best examples in the city. And if you still can't bear to be anything so mainstream as a burger-lover, well, that's just your loss.
Thursday, 18 September 2014
With chicken wings, as with many life experiences, you generally only remember the very worst or the very best. My personal worst is a tie between some sad little pucks of broiler poultry I had at Giraffe offshoot Chooks, which would have been bad enough even if I didn't have to travel all the way to Muswell Hill to find that out, and a box of flabby microwaved greaseballs that came free with my housemate's Domino's pizza one time. Both were not just poor but memorably inept, Chooks being a particularly lazy leap onto the chicken bandwagon, and the Domino's wings came with a vegetarian pizza. Who knows what they were thinking.
As for the best? My opinion is tied there too. On the one hand there are the MeatLiquor Bingo Wings, generous in flavour and portion size, and now served with even more of their lovely chunky blue cheese dip. And there is of course the brilliant Orange Buffalo, who use mango in their sauce and whose blue cheese dip is also worth the trip alone. Both are all the more impressive considering they've sourced or invented their own hot sauces (MeatLiquor's is from somewhere in Peckham, but like everything they do is shrouded in secrecy) - usually any attempt to steer away from the traditional Franks & butter ends in disaster.
But stop the presses, there's a new kid in town. Sticky Wings began life in the wilds of Lewisham but struggled with the lack of passing trade, staff, opening hours, basically everything you might expect when trying to run a restaurant in Lewisham. Now on bustling Brick Lane, they've at least solved the passing trade issue, and have themselves a bright and clean new restaurant in which to serve wings 4 ways, wraps, burgers and a variety of interesting sides.
First things first and if you take only one bit of information away from this post, make sure it's this - the Sticky Wings' American Buffalo wings are about as good an example as I've found anywhere in the world. They're great big healthy-looking things, with thick, strong bones and good, firm, flavoursome flesh. The skin is crisped up perfectly, bubbly and with a great crunch thanks to a deft hand with the fryer. And each are coated with a generous amount of classic Frank's hot sauce cut with butter. Dipped in some of the Sticky Wings blue cheese, they are impossible not to love.
For the sake of completeness, we tried a couple of other options. The boneless wings were in fact not wings but breasts, but were commendably moist and would make a good option for anyone too lazy to eat around the bones. Garlic mushrooms were nice and garlicky, jalapeno balls (the only item they don't make in-house we were told) had a lovely cheesy filling and were just spicy enough, and deep fried corn was dusted in some kind of BBQ rub which worked incredibly well.
We also tried a small portion of the hot chilli wings, their fierce heat generated by pickled ghost chilli amongst other things. Pickling the ghost chilli apparently tames the heat but retains all of the flavour, and it's certainly true they had more than just a dry heat; fresh herbs and spices created a complex and very satisfying effect. I'm glad we only got a small portion though - one was enough to have me reaching for an ice-cold Sam Adams.
There are more reasons to love Sticky Wings that don't have anything to do with the food. Firstly, the owners love to chat, and so service is just as much about welcoming you like an old friend as it is about bringing another round of seriously cold beer. And they won't even let you pay for said service - tips are not encouraged, but if you do insist on leaving something (as we did last night) they get donated to a local children's hospital. So you can enjoy of the best wings in the world whilst doing your bit for a good cause. I doubt anyone will need any more reasons to visit - this place is destined to be a huge hit.